Crayola

by Benjamin Koch, art director

For this assignment we needed to solve the problem of advertising Crayola’s Colors of the World. Parents usually purchase this product for their children so that they have the ability to draw people with all different kinds of skin tones. Our inspiration came from the Passiton.com advertisements that are prevalent and inspirational.

We thought that showing Influential historical figures focused in the city of Richmond Virginia would be a great way to highlight the importance of this product. We wanted to show the difference between a time before this existed to now where African American pioneers are taught in schools and celebrated.

The QR code takes you to a website which allows you to download a free coloring book with these historical figures, which is a perferct way to use Crayola's Colors of the World.